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What Does it Mean to Be Genuine (Authentic*)?

The World English Dictionary defines GENUINE as: “not fake or counterfeit; original; real; authentic; not pretending; frank; sincere” What does it mean to be genuine? For many in the vocal Online and...

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The ROI of Social Media

In today’s world of make a buck quick or don’t play, it’s hard to tell a business owner that they may not see a return on their investment (ROI) for many months, perhaps even a year or more depending...

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Social Media as a Team Player & Its Future

To get a glimpse of the future, let’s take a look back in time… First there was the website. Businesses didn’t know how to treat it, so it became the ugly stepchild in found in IT departments,...

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I Don’t Have A Social Media Plan…Now What?

Call it what you will, a Social Media Plan, an Engagement Plan, an Online Marketing Strategy, the “NEW” Marketing plan, the list of names goes on, but its purpose is clear and its need is genuine....

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Is the Social Media World as We Know it Crumbling?

Do you ever get a feeling that you know something is happening, but you just can’t put your figure on exactly what “it” is. For a while I’ve been feeling that the tall tower of social media we’ve built...

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Why Professionals Take Their Linkedin Profile Seriously

LINKEDIN: 120m+ connected professionals around the world; executives from all Fortune 500 companies; over 2 million company pages — More than likely you have a Linkedin profile. Most of us do. But...

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What Social Tool to Use & When

What do you think of when I say “Social Media”? The big three? Facebook, Linkedin and Twitter? They are all so different. Which do you choose and when should you use each tool. As you may have guessed...

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Are Facebook Pages Going Away?

Are Facebook Pages going away? Recently I was a part of a social media presentation where I talked about the future of Facebook. A slippery slope indeed! The premise of the discussion was around five...

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Get Your Social Media Back on Track

Despite the high number of businesses using social media, there are plenty who ventured into the space – launched a Facebook page, started a blog, set up a Twitter account, etc. – and have abandoned...

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Social Media Marketing 3 Years of Predictions

So far in our three-part series on 3 predictions over 3 years we’ve looked at Mobile Marketing and Video Marketing, but what about Social Marketing. Is this “hot trend” cooling down? Is reality sinking...

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